SPORT
BUSINESS PURPOSE
We partner with progressive brands, sport properties, and athletes to activate their purpose, internally and externally, to deliver positive financial, social, and environmental outcomes.
SPORT AS
A FORCE
FOR GOOD
Working with organizations such as adidas, Formula E, and the NFL, our solutions enable our clients to boost business by solving global challenges through sport, while increasing relevance with fans, consumers, and employees.
We are not only committed to helping our clients drive positive change. As a Certified B Corp, we are dedicated to operating our business as a force for good, while pursuing the highest levels of social and environmental performance. Our name ties back to the 17 Sustainable Development Goals, and to Goal 17 in particular, through our commitment to leverage the power of collaboration to ignite systemic positive change. Together, the sports industry can build a fairer, healthier, and more prosperous world for all.
OUR
SERVICES
PURPOSE ADVISORY
We design purpose-led strategies that deliver social, environmental, and commercial returns.
PARTNERSHIPS
We secure partnerships - cash, value-in-kind, and other forms - to fuel purpose-led missions.
IMPLEMENTATION
We manage the activation of purpose-led strategies for brands, athletes, and properties.
SROI MEASUREMENT
We evaluate the Social Return On Investment (SROI) created through impact interventions.
OUR WORK
ADIDAS
We provide strategy, implementation, SROI measurement, and creative services to deliver the adidas Breaking Barriers Project, a pan-European gender equity project.
E-MOVEMENT
We are developing a purpose-led sponsorship strategy for hosts E-Movement to secure vision aligned commercial partners for the Cape Town E-Prix.
CLERVIE AND CAREL NGOUNOUE
We represent Clervie and Carel Ngounoue, rising tennis stars and purposeful individuals, committed to inspiring others through their journey to the top.
WORKING
WITH
INSIGHTS
AND NEWS
REGENERATION IN SPORTS
Discover how the sports industry can play an active role in ending the climate crisis by adopting a regenerative mindset.
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17 SPORT AND CHANGENOW
We partnered with ChangeNOW to create a pledge that will reduce carbon emissions in sports sponsorships.
17 SPORT AND E-MOVEMENT
We have partnered with e-Movement to create Go Green Africa, a shared mission to accelerate Africa’s transition to a sustainable and inclusive economy.
